As a writer for the academic market, here are a few tips for trying to break into this market:
If possible, sign on with an agent. When I submitted the proposal on my own, I went to each website and looked up the proposal guidelines. It took forever to get a response from busy editors.
In the academic market, there is just ONE agent who can help you in the entire US believe it or not, and this agent of mine has been around for a long time. He is respected by many educational publishers and gets responses faster than I would ordinarily get on my own.
Another great reason to procure an agent is that he is better able to negotiate royalties. In the academic/educational market, the royalties are very low so every percent increase can work in your favor.
2. If you’re writing a book for teachers, use the conversational tone. This is especially important when incorporating pedagogical theory. Teachers have been drained and inundated with theory during their undergraduate and graduate studies and the last thing they want is another theory book.
Speak to your target audience like a “colleague” so that you really provide them with highly useful and practical information they can find rather easily.
Some publishers, specifically those who work with universities and colleges, really want a combination of both theoretical pedagogy and practical information. If you decided to work with these publishers, get a hold of the books they published in the past to get a feel of how their authors dealt with this issue.
This book has helped me at each stage of the “publishing and writing game.” When I first started writing, I needed some guidance on getting started by approaching various journals.
Please follow Day 5 of this tour tomorrow at http://www.thelearningleaf.com